General Sign Program Q & A
- What is a directional sign program?
- What is a "bandit" sign?
- What do sponsored signs and kiosks look like?
- Where are kiosk structures located?
- What materials are used to build the kiosk structures?
- Are kiosk structures permanent?
- How does a sign lease work?
- Who can lease signs?
- Who sponsors sign programs?
- Where are there sign programs in place now?
- Why would my community or Builder Association be interested in a sign program?
- How does your software help?
- Can Municipal Advertising Services LLC (MAS) help us get our sign program off the ground?
- We have more questions about sign programs...
A directional sign program provides advertising opportunities for builders and businesses in the form of directional signs on kiosk structures in locations pre-approved by local government. Signs provide directional assistance to prospective customers, driving traffic towards projects and replacing the all too common weekend or "bandit" signs.
The term "bandit" sign refers to illegal or non-compliant signs, placed with no regard for local ordinances and regulations.
Below are a few examples:
Sign and kiosk designs are unique to individual programs. Design specifications typically coincide with those of the Municipality the sign program serves - including a header panel which usually has the Municipality logo. All signs are uniform size and color.
Below is a basic example of a kiosk structure:
Kiosk structures are only placed in approved locations. During the process of launching a sign program, the sponsoring entity will work with community officials to establish the available locations.
Manufacturing specifications are unique to individual programs. All kiosk structures are built in accordance with national and local safety regulations. For example, each kiosk structure is built with a break-away leg system which eliminates damage caused by the structure if struck by an automobile.
No. All kiosks and signs are installed temporarily. When participants no longer require a specific location, the structures are removed.
Participants lease signs at desired, approved locations. Signs are installed and maintained by the program sponsor. Each sign is leased under renewable contract terms specified in a participation agreement. When a contract expires, the sign is promptly removed.
Individual program participation requirements vary. Most sign programs are designed to accommodate local ordinances for builder advertising. In these cases, the sign programs are open to builders for participation. Some sign programs allow any business to participate, though they are not as common as builder-only sign programs.
Sign programs are usually sponsored by regional Builder Associations or Municipalities, but in some cases other organizations can serve as sponsors. The sponsoring entity is responsible for the sales, installation, maintenance and overall management of signs and kiosks.
Everywhere. Recent growth and development nationwide have resulted in a dramatic increase in the popularity of sign programs. In every state there are sign programs up and running, satisfying resident and government desires for clean, attractive streets while accommodating the need for builders to advertise their projects and promoting growth.
Sign programs are an easy solution to resident complaints, government concerns and builder needs. All stakeholders benefit from the implementation of a sign program. Advertising needs are met and streets remain free of unsightly "bandit" signs. Additionally, significant revenue can be generated by sign programs while maintaining affordable advertising solutions for participants.
Townsigns™ is the most efficient way to manage a sign program. Every aspect of your sign program will be streamlined to eliminate time-consuming manual work. Through any internet browser, participants will be able to lease signs and manage their accounts and your staff can quickly retrieve any necessary data. Automated coordination with operational tasks and billing information means that you can manage a sign program with almost no additional work.
Our software has proven that the days of manila folders, filing cabinets and manually maintained spreadsheets are in the past. If your sign program is still taking up valuable staff time and resources, or you would like to launch a new sign program using the industry leader in web-based management tools - please contact us.
Yes. With an extensive network of experienced industry professionals available to us, we can provide you with nearly anything you will need to launch your sign program. This includes assistance with ordinances, government relations, selecting operating partners for installations and much more. If you need help, chances are we've already resolved the issue elsewhere and can help you achieve your goals quickly.
Please contact us. We will be happy to answer any additional questions you may have.
